A feature story in media outlets such as newspapers, magazines and television can provide you and your business immediate integrity, therefore inducting your brand to the world of success. Building a relationship and staying in front of the media is crucial to the success of any business. Whether it is a launch, a new product, or just maintaining public awareness and attention, media coverage automatically builds trust, retention and credibility in the minds of consumers, while at the same time building brands and key messages. The more the consumer sees your company in the media, the more believable are your key messages. Not only does this keep you and your company fresh in the minds of the public, but also the media when they need a sound-bite or opinion from the expert in their field.