Do you have an event to promote? Are you an expert in your field? Do you have products or services; charity or business announcements; SEC quarterly, annual filings and/or investor updates to announce?
Do you require fast press for a big impact? Are you on a limited PR budget? Then you may want to consider a Satellite Media Tour as an alternative to a traditional publicity campaign, or integrated into your existing publicity campaign. Either way, it could be the fast press you’re looking for.
A Satellite Media Tour, or SMT, is your ticket to reaching 20-30 national media outlets for live, one-on-one network, network affiliate and local morning news programs, talk shows and radio shows from around the country – all in one day from HD Broadcast AZ in Scottsdale, Arizona. Our SMT’s addresses all types of media so that you achieve an integrated media tour that will garner several million media impressions in broadcast, radio and online segments.
How does it work? Well, through our state-of-the-art technology the press comes to you! Forget about the high cost and enormous amount of time and hassle it takes to travel to each city for live broadcast interviews. Your time is money, your money is money – and both are precious commodities. With a SMT your interview will look like you’re in the next room, when you’re actually 3000 miles away – all without leaving your chair.
Check out this short video:
Truly, there’s no better way to create quick results on a budget. And, I should know because I’m a publicist. I know first-hand the toll it takes on my clients to travel on a multi-city/national media tour. They need an enormous amount of money, time, dedication and energy to travel from city to city.
With a SMT you’re reaching a huge audience in one day. Even better, while all the other publicists are competing against each other for that small block of airtime, I’m pitching for different airtime. Satellite Interviews are allocated for Satellite Media Tours exclusively. It’s a win-win-win!
As your key contact and publicist, it will be my role to work with you or your PR team from concept to implementation of your publicity campaign. It will be my goal to make certain that your tour is not only an enjoyable experience, but that you achieve your media goals.
I can be reached by emailing Lauren@HDBroadcastAZ.com or by calling (602) 826-5777.
Rachel Dolezal is suffering from the “The Tootsie Syndrome”. Look at that, I just coined a phrase. Remember when Dustin Hoffman changed his identity because he couldn’t get the acting gig otherwise? Well, that’s at least in part what Rachel Dolezal did, right?. She changed her identity to get the gig, doing whatever she could do to become the character. That’s all I’m saying…
It’s rapidly approaching Memorial Day weekend, and 5 years since I woke up to receive personal death threats, blocked calls with hate messages, hate Facebook messages and hate emails. Imagine my shock and horror as I started my Monday morning only to learn that I was being falsely accused of something I knew literally nothing about.
Before I even had a chance to take my first sip of my coffee in my Santa Monica home office, I found myself a victim of something that shouldn’t have included me. That morning a story broke having to do with another LA resident named Lauren Rosenberg who was suing Google for following Google Maps’ walking instructions at night from her Blackberry in Park City, Utah. Because the directions instructed her to walk alongside a busy and not pedestrian-safe highway, she did so anyway. And when an innocent driver, who wasn’t expecting a pedestrian on the road hit her, she ended up suing both Google and this poor guy for a mere $100,000 each.
I have always been very active on social media with a Facebook page, a Facebook “fan” page, a blog, Twitter and Linkedin accounts, and a company website. If you had Googled my name at the time (I later learned that there were 30 Lauren Rosenberg’s living in LA.) I would have stacked up as numbers 1, 2, 3, 4, and 5, if not more. So, when these random people Googled “Lauren Rosenberg” and they saw my name filling up the first page, well, they just naturally assumed that they got their girl. Which they did not.
I was told by these wonderful people (who clearly had too much time on their hands) that I’m an “idiot”, I’m “stupid”, a “disgrace to society”, that they “wish I would just die and go away”, to “watch my back” and warning me that I’m “going down”.
I’d like to think that if this other “Lauren Rosenberg” had had the gumption to add another zero to her lawsuit then perhaps these people would have thought more of me. And, perhaps Google would have responded to me, because when I repeatedly reached out to them for their help or support they not only didn’t help me…they ignored me, which to me is worse. To be ignored means that you are not only not important enough – you just don’t exist. At least that’s how it felt to me. Though I was being victimized by a case of mistaken identity that involved Google, it didn’t seem to matter to them. I can only imagine all of the frivolous lawsuits Google must face daily. I’m sure they were just on overwhelm. However, at the very least, I would have appreciated a letter in support…
That fateful morning I remember thinking that I needed to hire a lawyer to protect myself from the damage it could potentially become. And then it struck me like a lead balloon. I didn’t need to hire a lawyer; I needed to hire a publicist!! And another lead balloon hit me; Oh my God, I’m a publicist!! So, I hired myself.
Talk about taking matters into my own hands! Immediately I posted on my blog, on my website, and all of the social media outlets “A Case of Mistaken Identity”. From there I notified the LA press. It took them all of 2 minutes to call me on the story. That night I was the lead story on KTLA and ABC7 evening news, and featured in the next day’s LA Times, followed by other national media outlets. Even Good Morning Arizona was kind enough to have me live as a guest on their show.
However, with all the creditability the press gave me where I was given the opportunity to not only tell my side of the story, but also differentiate myself from the other “Lauren Rosenberg”, it seems that her story just won’t go away. We all know that whatever gets posted on the Internet stays forever, and forever is too long for me. Now, whenever you Google my name, the story about that girl who sued Google and that poor man takes precedence over all of my career updates and highlights. Oh, and to make matters worse, her case was even thrown out of court!
I mean, if I had been the one suing Google, I would have at least added another zero or two, right? That way I would have not only gotten their attention, they probably would have at least taken my call.
If a young man tells his date how handsome, smart and successful he is – that’s ADVERTISING. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s MARKETING. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR!!
“If there is one thing I want to do at Coke it’s to kill the press release,” Brown said in a recent webinar for Ragan Training, a distance-learning platform for PR pros.
Watch Mike Metz of Sun State Home Loans on Good Morning Arizona. He’s discussing President Obama’s new program, HARP 2.0, created to help homeowners who have a Fannie Mae/Freddie Mac loan refinance to a lower monthly mortgage payment. There are some stipulations, but not many! The program officially launches on Monday, March 19th.